Visual identity
Because we believe that your company deserves all the attention it can get, we are committed to asserting your image and carrying your message loud and clear, like a banner in your colours.
At the heart of any corporate communications strategy, Visual Identity is the primary vehicle for conveying a company’s image, values and environment. It must be the expression of a brand or of the company’s activity itself, whether it is intended to sell a product or a service, to spread a message or simply to rally people around a set of values. The symbol must be designed to be applied to all the communication media required for its dissemination.
Alter Création will guide you through the three phases of the creation process:
Analysis
The first phase consists of a documentary analysis: the history, activity, positioning, market and competition. It also enables us to grasp all the technical aspects involved in adapting the visual to different media: stationery, publications, promotional items, vehicles, packaging, etc.
Creation
On the basis of this assessment, we begin the creative process by proposing a number of options, depending on your specifications and the areas we have agreed together. The chosen approach will be finalised and all relevant versions of the visual identity or logo (formats, colours) will be supplied.
Declination
This final stage focuses on the creation of application elements (business cards, letterheads, signage, brochures, point-of-sale advertising, etc.). The image conveyed must be clear and consistent, whatever the medium, and must be the subject of a reference graphic charter.
Some Visual Identity projects
- Logotype (creation and redesign)
- Graphic charter
- Stationery
- Corporate publishing
- Signage (shop windows, vehicles, sales areas, etc.)
- POS, packaging
- ...
